Marketing Exam 3

Which of the following actions is most likely to lead to a serious legal penalty:

• Refusing to speak when a police officer questions you

• Missing a couple of days of school due to a family vacation

• Being noisy with your friends at an amusement park

• Possession of legal medication without a prescription

A type of business ownership in which one or more of the owners does not have full liability is called a

• limited partnership

• general partnership

• sole proprietorship

• service organization

Benjamin’s job falls under the category of

• financial planning

• managerial accounting

• channel management

• project management

What effect does the technology of digital money have on the distribution function?

• Manages information

• Boosts job performance

• Creates virtual reality

• Improves cash flow

In which situation might exclusive distribution be considered a legal arrangement?

• A distributor requires a customer to buy all of its products to obtain one product.

• A business prevents a competitor’s product from entering the market.

• A franchisor requires a franchisee to sell only the franchisor’s products.

• A manufacturer assigns an exclusive territory to restrict competition.

Emotional intelligence is considered to be a predictor of

• physical health.

• standardized test scores.

• future wealth.

• success in life.

To minimize conflict among distribution channel members, channel relationships should be viewed as

• partnerships

• friendly rivalries

• employees

• nonbinding contracts

Which of the following is a barrier to effective listening:

• Open-mindedness

• Empathy

• Concentration

• Distractions

A message that is as short and to the point as possible is referred to as

• courteous

• concise

• correct

• complete

If a message recipient is frowning and has clenched fists, the emotional response that s/he is most likely displaying is

• nervousness

• sadness

• joy

• anger