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BUIS3103 CHAPTER 7

Authored by Nor Ariffin

Computers

12th Grade

BUIS3103 CHAPTER 7
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of digital marketing?

To create physical stores

To promote products and services online

To eliminate traditional marketing

To increase in-person sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a pillar of digital marketing?

Creative and Content

Digital Channels

Market Research

User-Journey

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the user journey in digital marketing typically start with?

Purchase

Advocacy

Awareness

Consideration

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a digital marketing channel?

Billboards

Television

Radio

Email

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of social media in e-commerce?

To reduce online sales

To limit brand visibility

To enhance customer engagement

To eliminate customer feedback

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a feature of mobile commerce?

Mobile payments

Traditional advertising

Desktop shopping

In-store promotions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key component of a digital marketing strategy?

Focusing solely on social media

Ignoring analytics

Clear goals and objectives

Random targeting

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