BUIS3103 CHAPTER 7

What is the primary purpose of digital marketing?

• To create physical stores

• To promote products and services online

• To eliminate traditional marketing

• To increase in-person sales

Which of the following is NOT a pillar of digital marketing?

• Creative and Content

• Digital Channels

• Market Research

• User-Journey

What does the user journey in digital marketing typically start with?

• Purchase

• Advocacy

• Awareness

• Consideration

Which of the following is an example of a digital marketing channel?

• Billboards

• Television

• Radio

• Email

What is the role of social media in e-commerce?

• To reduce online sales

• To limit brand visibility

• To enhance customer engagement

• To eliminate customer feedback

Which of the following is a feature of mobile commerce?

• Mobile payments

• Traditional advertising

• Desktop shopping

• In-store promotions

What is a key component of a digital marketing strategy?

• Focusing solely on social media

• Ignoring analytics

• Clear goals and objectives

• Random targeting

What does social proof in e-commerce refer to?

• Sales promotions

• Influencer marketing

• Brand advertisements

• Customer reviews and experiences

Which of the following is an example of mobile banking?

• Social media marketing

• Email campaigns

• Managing finances through an app

• Online shopping

What is the main advantage of m-commerce for business owners?

• Limited customer reach

• Broader customer reach

• Higher costs

• Less customer engagement