Advertising Techniques

What does the term 'pathos' refer to?

• The logical appeal

• The emotional appeal

• Appeal through statistics and celebrity endorsement

What does the term 'ethos' refer to?

• The emotional appeal

• The logical appeal

• Appeal through statistics and celebrity endorsement

What does the term 'logos' refer to?

• The logical appeal

• The emotional appeal

• Appeal through statistics and celebrity endorsement

Why is colour important in an advertisement?

• The more colour the better!

• Certain colours evoke certain feelings and emotions

• Just because they felt like using those colours

• Colours make you want to dance a certain way

What is the main message of this ad?

• Sushi is delicious and uncomplicated

• We should start eating rubbish

• Sushi wrapped in plastic is better than seaweed

• Littering is harming the environment

What are these examples of: , ! ? . ;

• Similes

• Punctuation

• Vocabulary

• Spelling

a person who purchases goods and services for personal use

• commercial

• retailer

• consumer

• advertiser

describe or draw attention to (a product, or event) in a public in order to promote sales or attendance.

• trend

• manufacture

• advertise

• consume

induce (someone) to do something through reasoning or argument

• research

• persuade

• launch

• display

When advertisements use celebrities or experts in the field to sell their products, they are using what persuasive strategy?

• Pathos

• Family Values

• Ethos

• Logos