Advertising Techniques

What does the term 'pathos' refer to?

• The logical appeal

• The emotional appeal

• Appeal through statistics and celebrity endorsement

What does the term 'ethos' refer to?

• The emotional appeal

• The logical appeal

• Appeal through statistics and celebrity endorsement

What does the term 'logos' refer to?

• The logical appeal

• The emotional appeal

• Appeal through statistics and celebrity endorsement

What is a slogan?

• Compares two things to each other

• Percentages or facts that bring credibility to a product

• Words strung together in a humorous tone that is memorable

• A joke with many different meanings

What would be the typical target audience for this ad?

• Females aged 45-70

• Females aged 20-25

• Females aged 5-15

• Females aged 15-50

What are examples of print advertising?

• Television

• Brochures

• Movies

• Billboards

• Newspapers

Why is colour important in an advertisement?

• The more colour the better!

• Certain colours evoke certain feelings and emotions

• Just because they felt like using those colours

• Colours make you want to dance a certain way

What is the main message of this ad?

• Sushi is delicious and uncomplicated

• We should start eating rubbish

• Sushi wrapped in plastic is better than seaweed

• Littering is harming the environment

What are these examples of: , ! ? . ;

• Similes

• Punctuation

• Vocabulary

• Spelling

a person who purchases goods and services for personal use

• commercial

• retailer

• consumer

• advertiser