Quality Street Exam Prep

What might a typical feature of a printed advert include?

• A detailed product manual

• A list of ingredients

• Main image, slogan, and product name

• A customer service number

Where is the product name or logo typically placed in a print advertisement?

• Top left-hand corner

• Bottom right-hand corner

• Center of the page

• Top right-hand corner

What is often highlighted as a unique selling point in advertisements?

• The price of the product

• The color of the product

• What makes it special or different

• The size of the product

What type of images are commonly found in advertisements?

• Landscapes

• Animals

• People enjoying the product

• Buildings

What is a characteristic of modern-day adverts compared to those from the 1950s?

• They often feature illustrated styles.

• They rarely feature illustrated styles.

• They are mostly black and white.

• They use no text.

Why was the illustrated style conventional for adverts in the 1950s?

• It was cheaper to produce.

• It was fashionable and reflected the technology of the time.

• It was required by law.

• It was the only style available.

What technological limitation influenced the style of adverts in the 1950s?

• Lack of color printing.

• Lack of digital editing tools like Photoshop.

• Lack of high-quality paper.

• Lack of skilled artists.

What type of information is often included in the small print of modern-day adverts?

• Terms and conditions

• Descriptive information about the product

• Historical context

• Luxury item pricing

Why might adverts from the 1950s include detailed descriptions of flavours and ingredients?

• To comply with legal requirements

• Because it was conventional at the time and the product or brand was new to the audience

• To confuse the consumer

• To reduce printing costs

What does the inclusion of detailed product descriptions in 1950s adverts reflect?

• A focus on modern technology

• A historical context

• A lack of creativity

• A trend towards minimalism