Chapter 1
Authored by devi manalu
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University
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At the heart of any marketing program is the firm's...., it tangible offering to the market.
strategy
product
brand
value
people
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of thr following statement is most consistent with the integrated marketing approach ?
A good product will sell itself
if left alone, consumers are inclined to purchase only inexpensive product
All communication to consumers must deliver a consistent message irrespective of the medium
In order to succeed, the main focus should be on having an efficient production process in place.
Online marketing is less important than traditional marketing effort.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements about marketing is TRUE ?
It is of little importance when product are standardized
it can help create jobs in the economy by increasing demand for goods and services
it helps to build a loyal customer base but has no impact on firm's intangable assetsintangible
it is not needed in an internet-fueled environment
It is seldom used by nonprofit organizations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Car rental firms, hair dressers, and management consultants provide....
goods
experience
services
information
events
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Four key customer markets are the consumer, business, global, and ..... market.
demographic
physical
nonprofit
product
exclusive
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages ....... such as eye-catching package designs and innovative products functions
events
prospect
markets
brands
touch points
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
..... are basic human requirement, while ...... are the ways in which those requirements are satisfied.
wants; needs
demands; needs
needs; wants
needs; demands
demands; needs
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