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Marketing Plan and Research Practice test

Authored by William Lauterbach

Other

9th - 12th Grade

Used 1+ times

Marketing Plan and Research Practice test
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47 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing plan is a written document that provides direction for marketing activities

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Organizations do not need to understand their market in order to write marketing plan

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Executive summary is written statement that captures an organization’s purpose, customer orientation and business philosophy

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SWOT analysis provides information that is helpful in matching organization’s resources and capabilities to competitive environment in which it operates

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mission statement should explain why your organization exists and what it hopes to achieve

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The SMART criteria includes Specific, Measurable, Action-oriented, Realistic, and Time-bound

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A budget gives the current value of the company

True

False

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