Understanding Advertising Techniques

What is the primary purpose of advertising?

• To entertain the audience

• To inform and persuade consumers

• To confuse competitors

• To create art

Which of the following is a common technique used in advertising to appeal to emotions?

• Logical reasoning

• Emotional appeal

• Statistical data

• Historical facts

What is a slogan in advertising?

• A detailed description of a product

• A short and memorable phrase

• A list of product features

• A long narrative about the company

Which of the following is an example of a visual element in advertising?

• A catchy jingle

• A colourful image

• A persuasive speech

• A detailed report

What does the term "target audience" refer to in advertising?

• The general public

• The specific group of people an ad is aimed at

• The competitors of a company

• The employees of a company

Which of the following is NOT a type of advertising medium?

• Television

• Radio

• Newspaper

• Textbook

What is the role of a brand logo in advertising?

• To provide detailed product information

• To represent the brand visually

• To list the prices of products

• To narrate the brand's history

Which of the following is an example of digital advertising?

• A billboard on a highway

• A radio commercial

• A social media ad

• A newspaper article

What is the term for a repeated phrase or idea in advertising that helps consumers remember a product?

• Jargon

• Repetition

• Stereotype

• Metaphor

Which of the following is a benefit of using humour in advertising?

• It makes the ad longer

• It can make the ad more memorable

• It reduces the cost of the ad

• It makes the ad more serious