#MKT309m Retake SU24 #Summer2024

You were managing a small marketing team, but following a merger, your team incorporated several other teams and has now doubled in size. What action can you take to develop a leadership mind-set in this situation?

• A. Develop detailed process documents to ensure the team operates smoothly

• B. Communicate your vision of the new team to all members and encourage their enthusiasm

• C. Closely monitor the team and address issues as they arise

• D. None of the others

Which is the first step in building a website?

• A. Site mapping

• B. Wireframing

• C. Concepts

• D. Encoding

Which of the following is NOT a question to ask during the wireframe step?

• A. What kind of coloring in the lines should be?

• B. Where's the lead image going to be?

• C. Where's the copy going to be beside the image?

• D. Where's the drop down of more detailed information on the product going to be?

What is/are Inbound Email Marketing Advantages?

• A. Inbound email marketing is more effective as the customer chooses to hear from the business

• B. This leads to greater engagement levels

• C. Build a relationship with highly qualified leads and form a strong brand community

• D. All of the above

____is essential to create an environment where visitors can engage with brand content and easily take valuable actions on the brand's site such as buying a product or contacting the staff with minimal fuss.

• A. Website optimization

• B. Social media marketing

• C. Organic search

• D. Paid search

What is the primary purpose of utilizing a content delivery network?

• A. To host large files such as images and videos for international websites.

• B. To ensure secure transmission of customer data during checkout.

• C. To manage backend databases for e-commerce platforms.

• D. To optimize website performance and minimize loading times across different devices.

Customer journey maps can be__if they are not___and exclude___

• A. Misleading; static; assumptions

• B. Helpful; too general; assumptions

• C. Misleading, dynamic, context

• D. Helpful; static; assumptions

How to measure and evaluate advertising performance in Digital Media Plan?

• A. Use a laptop

• B. Rely on weather forecasts

• C. Use analytics tools and metrics to measure advertising KPIs

• D. Watch videos on YouTube

"How can CTR (Click-through Rate) be measured by marketers?"

• A. The number of ad impressions

• B. The ratio of clicks to impressions

• C. The total cost of the advertising campaign

• D. The duration of user engagement with the ad

Can Mobile Apps operate without an internet connection?

• A. Yes

• B. No

• C. It depends on the specific app

• D. Only on certain devices