Socia Media Marketing

What content type is most used by B2C Marketers?

• Email Newsletters

• Blogs/Posts/Short Articles

• Videos (Pre - Produced)

• Infographics/Charts/

  Photos

Which is a location-based App?

• Uber

• Lyft

• DoorDash

• All of the above

How many hours per day does the average American spend on social media?

• 1 Hour

• 2 Hours

• 3 Hours

• 4 Hours

What is one of the functions of a search engine?

• Look for popular sites

• Get rid of web crawlers

• Build an index

• Update with new content

What is the most popular social media marketing channel for B2B and B2C marketers?

• Facebook

• Instagram

• LinkedIn

• Snapchat

What is the benefit of Traffic sources?

• Makes modifications to website design

• More brand conversations

• Optimize digital marketing budgets

• Higher website visits

What is it called when a customer uses a digital device to begin learning about a potential purchase?

• First moment of truth

• Third moment of truth

• Second moment of truth

• Zero moment of truth

What social media marketing strategy is mainly used by smaller brands?

• Growing Customer Engagement

• Increasing Brand Visibility

• Improving Customer Responsiveness

• Giveaways

What are examples of engagement?

• Comments

• Likes

• Shares

• All of the above

Which media can provide publicity for products and brands from ratings and comments supplied by consumers?

• Earned Media

• Owned Media

• Paid Media

• Social Media