Chapter 8
Quiz
•
Other
•
12th Grade
•
Practice Problem
•
Hard
Sea Shell
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Post-purchase Evaluation
The point in the buying process at which the customer decides to move forward with the purchase.
Divides a market by demographic factors such as age, education, income, gender, occupation, ethnicity, family size, and nationality.
Divides the market into the psychological aspects of behavior such as values, opinions, personality traits, attitudes, lifestyle, hobbies, beliefs, fears, and interests.
The final stage of the buying process where the customer considers the value and usefulness of the purchase and how satisfied they are with the product or service.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Supply
The prospective customers' desire for the goods and services available.
Someone who pays or a product or service.
The sellers who compete for customers in the marketplace.
The customers who will actually use your product.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
End Users
Needs we have that have yet to surface.
People who use the product or service.
Customers who have the ability to approve large-scale purchases.
The customers who will actually use your product.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information Search
A condition of remorse or regret shortly after buying a product.
The actions and decision-making processes people go through when purchasing or investing in a product or service.
The point in the buying process at which the customer decides to move forward with the purchase.
Collecting information on the products or services identified in the need recognition stage.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Micromarkets
The customers who will actually use your product.
Divides the market based on geographical location, climate, or population density.
The value derived from the problem it solves.
The markets within the larger market.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Influencers (or opinion leaders)
A model that describes the process of acceptance of a new innovation over time, according to defined adopter groups.
Customers who have the ability to approve large-scale purchases.
Customers with a large following who have the power to influence our purchase decisions.
Customers similar to economic buyers who have even more authority to make purchasing decisions, as they are positioned higher up in the hierarchy.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Functional Value
The markets within the larger market.
The sequential steps a customer follows to find the right product or service.
The value derived from the problem it solves.
The value derived from how a product makes the customer feel.
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