Marketing Channels Quiz

What is the primary function of marketing channels?

• To make a product or service available for consumption

• To create brand loyalty

• To design product features

• To increase production efficiency

What is the role of an intermediary in a marketing channel?

• To manufacture products

• To add value to the transaction between supplier and consumer

• To control product design

• To act as a direct competitor

Which of the following is NOT a type of intermediary?

• Wholesaler

• Broker

• Direct consumer

• Sales agent

What is a push strategy in marketing?

• Focusing on consumer demands to pull products

• Encouraging intermediaries to carry products

• Reducing marketing efforts

• Expanding manufacturing capacity

Why might a producer delegate some of the selling job to intermediaries?

• To retain full control over distribution

• To focus more on production

• To improve quality control

• To enhance direct-to-consumer sales

Which of the following best describes wholesaling?

• Selling goods directly to consumers

• Selling goods for business use or resale

• Focusing on promotional activities

• Managing retail locations

How do wholesalers typically differ from retailers?

• They deal in smaller transactions

• They focus more on atmosphere and location

• They sell directly to consumers

• They generally cover larger trade areas

What is containerization in transportation?

• Using a single mode of transportation

• Using boxes or trailers that transfer easily between modes

• Shipping products only by rail

• Increasing packaging for safety

The term 'piggyback' in transportation refers to combining:

• Air and rail

• Rail and trucks

• Trucks and waterways

• Rail and air

What is a zero-level marketing channel?

• Direct sales from producer to consumer

• Involving two levels of intermediaries

• Using only wholesalers for distribution

• Limited to local markets