Final Exam - Learn Digital Marketing

Running a Facebook Ads campaign with a 'Leads' objective will help a business generate more leads than an 'Awareness' campaign.

• True
• False

Using ManyChat to automate customer interactions on social media platforms can help save time while improving customer engagement.

• True
• False

SEO helps improve website visibility by buying paid placements on Google search results.

• True
• False

Mailchimp allows businesses to add multiple "Tags" and "Segments" while uploading contacts.

• True
• False

What is the best campaign objective for a business that wants to increase online sales using Facebook Ads?

• Awareness
• Traffic

• Sales

• Engagement

Which feature of ManyChat is used to add URL with Message?

• Quick Reply

• Buttons

• Images

• Gallery/Card

SEO primarily helps businesses achieve which goal?

• Increase ad spend
• Improve website ranking
• Automate customer support
• Send marketing emails

Which type of Facebook Ad is ideal for showcasing multiple products in a single ad?

• Image ad
• Video ad
• Carousel ad
• Awareness Ad

When using ManyChat, what is the best way to show multiple products or Images together?

• Using "Message" option

• Using "Gallery/Card" Option

• Using "Data Collection"

• Using "Image" option

Which SEO practice is best for a local business that wants to appear in local search results?

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO