CHAP 3

What is an internal search in the consumer decision-making process?

• Asking friends for recommendations

• Consulting influencers

• Thinking about brands based on past experiences

• Conducting online research

Which of the following is a factor affecting a consumer’s external search?

• Brand awareness

• Need for cognition

• Social media trends

• Past purchases

Cognitive attitudes in consumer behavior are based on:

• Emotions toward a product

• Mental images and interpretations

• Actions and behaviors

• Intentions to purchase

Which of these values is NOT listed under “Personal Values” in the document?

• Happiness

• Wealth

• Inner peace

• Equality

Cognitive mapping helps with:

• Evaluating product alternatives

• Retaining and processing new information

• Influencing purchase decisions

• Creating brand loyalty

What is the evoked set method?

• A process to determine consumer motivations

• A cognitive map of brand memories

• A group of brands considered during the purchase decision

• A form of emotional decision-making

The multiattribute approach is most commonly used in:

• Routine purchases

• Impulse buying

• High-involvement purchases

• Low-cost items

Affect referral simplifies decision-making by:

• Using mental images

• Avoiding cognitive processes

• Relying on emotional connections

• Conducting extensive research

Which of these trends is affecting consumer buyer behaviors?

• Age stability

• Experience pursuits

• Simple lifestyles

• Lack of technology

In a business-to-business buying center, a gatekeeper is responsible for:

• Making the final decision

• Controlling access to information

• Using the purchased product

• Financing the purchase