Promotional Mix

• This involves paid promotions through various media channels, such as television, radio, print, and online platforms. The goal is to create brand awareness and reach a large audience.

• Public Relations (PR)

• Advertising

• Personal Selling

• Sales Promotion

• Direct Marketing

• This method targets specific individuals through direct communication channels, such as email, SMS, or direct mail. It aims to elicit a direct response from the consumer, making it a more personalized approach.

• Direct Marketing

• Personal Selling

• Advertising

• Sales Promotion

• Public Relations

• This involves direct interaction between a salesperson and a potential customer. It allows for personalized communication and relationship-building, which can be particularly effective for complex products.

• Sales Promotion

• Direct Marketing

• Advertising

• Personal Selling

• Public Relations (PR)

This focuses on managing the public image of a company and building relationships with the audience. This can include press releases, media coverage, and community engagement efforts to foster a positive brand reputation.

• Sales Promotion

• Direct Marketing

• Personal Selling

• Public Relations (PR)

• Advertising

• These are short-term incentives designed to encourage immediate purchases. Examples include discounts, coupons, contests, and free samples, aimed at boosting sales and attracting new customers.

• Advertising

• Sales Promotion

• Personal Selling

• Direct Marketing

• Public Relations (PR)

How much money did McDonald's spend on advertising in 2021?