Market Research Quiz

Why is market research used to identify?

• Target market

• Favorite color

• Best movie

• Favorite food

What does market research help to understand?

• Consumer behavior and motivations

• Favorite sports team

• Best vacation spot

• Favorite animal

Market research is used to identify what kind of trends?

• Market trends

• Fashion trends

• Weather patterns

• Music trends

What activity does market research help to identify?

• Competitor activity

• Favorite hobby

• Best book

• Favorite game

What is one purpose of market research?

• Identifying target market

• Baking a cake

• Painting a picture

• Writing a story

Which of the following is a reason for collecting market research data?

• Identifying competitor activity

• Playing a game

• Singing a song

• Building a house

What does market research help to understand?

• Consumer behavior and motivations

• How to fly a kite

• How to swim

• How to ride a bike

What is another purpose of market research?

• Identifying market trends

• Planting a tree

• Drawing a map

• Cooking dinner

What is a target market?

• A group of friends

• A specific group of customers a business aims to supply

• A type of product

• A place to shop

What does market segmentation help a business do?

• Make more money

• Target its products at the right customers

• Hire more employees

• Open new stores