Marketing Management Quiz (MM)

Which is a method of boosting employee morale?

• Encouraging employees to keep work-related conversations to a minimum

• Building a culture of trust

• Singling out and rewarding employees for good work

• Recognizing and rewarding employees who perform personal favors

What must a supervisor do when implementing a preventive disciplinary program?

• Communicate standards clearly

• Take corrective action promptly for infractions

• Maintain proper records of an employee’s violation

• Use progressive penalties

What type of market segmentation bases marketing efforts on consumer lifestyles?

• Psychographics

• Product benefits

• Demographic

• Geographic

The overall purpose of the American with Disabilities Act (ADA) is to:

• Make it possible for qualified individuals with disabilities to get and keep jobs

• Prevent businesses from asking job applicants about their disabilities

• Require businesses to modify their facilities to accommodate those with disabilities

• Require businesses to employ applicants with physical and/or mental disabilities

Market segmentation is organized into which four categories?

• Geographic, behavioral, psychological, and demographic

• Income, gender, religion, and ethnicity

• Location, age, educational, and behavioral

• Geographic, demographic, psychographic, and behavioral

A manager’s ability to increase an employee’s willingness to accomplish company objectives is:

• Incentive

• Motivation

• Approval

• Evaluation

The way employees treat customers affects the business’s:

• Cost

• Capital

• Inventory

• Image

Management ensures equitable opportunities for employees by:

• Developing policies

• Training some employees and not others

• Providing a hostile work environment

• Communicating partial information

Which management function determines how to accomplish a specific goal?

• Planning

• Hiring

• Controlling

• Brainstorming

The perceived value of a product must equal or exceed its:

• Demand

• Equilibrium

• Price

• Supply