digital marketing

Which strategy is most effective for luxury brands to engage high-net-worth clients and build loyalty?

• Offering mass discounts and promotions

• Using traditional advertising channels

• Hosting exclusive events, creating bespoke experiences, and involving clients in philanthropic initiatives

• Expanding into mainstream markets

What is a primary reason luxury brands use exclusive digital platforms?

• To increase product availability

• To enhance customer privacy and elite status

• To provide discounts and promotions

• To reduce production costs

Which of the following is NOT a current approach used by luxury brands to create exclusivity?

• • Ultra-limited editions

• • Personalized experiential packages

• Frequent product launches

• Access to rare materials

How do artistic collaborations benefit luxury brands?

• They allow brands to produce items in bulk

• They attract clients seeking cultural relevance and unique designs

• • They reduce marketing costs

• They are a strategy to attract younger audiences

Why do luxury brands offer lifetime maintenance and aftercare services for UHNWIs?

• To allow product upgrades

• To preserve product value as a long-term investment

• To simplify customer service

• To encourage frequent purchases

The primary goal of personalized experiential packages and VIC treatment

• Enhance customer loyalty through unique, tailored experiences

• Reduce brand costs by standardizing services

• Increase product accessibility

• Simplify customer interactions

Does Luxury brands collect personal information to enhance customization?

• YES

• NO

How can luxury brands integrate personalization, exclusive digital experiences, and purpose-driven initiatives to strengthen their appeal and foster long-term loyalty among high-net-worth clients?

Luxury brands should prioritize exclusivity over accessibility to maintain their high-value perception.

• Agree

• Disagree

Digital privacy is more important than in-person VIP experiences for high-net-worth luxury clients today.

• Agree

• Disagree