Customer Needs & Research (HT2.1)

What is the first step in identifying customer needs?

• Developing a marketing strategy

• Conducting customer interviews

• Launching a new product

• Analysing competitors

Which of the following is a primary market research technique?

• Reading industry reports

• Conducting surveys

• Analysing sales data

• Reviewing social media trends

What is the purpose of customer feedback analysis?

• To increase product prices

• To understand customer satisfaction

• To reduce marketing costs

• To expand into new markets

Which method is used to segment customers based on where they live?

• Location

• Demographic

• Income

• Lifestyle

What does market mapping help businesses to identify?

• The best location for a new store

• Gaps in the market

• The most popular products

• The cheapest suppliers

Which of the following is a qualitative market research technique?

• Online surveys

• Focus groups

• Sales analysis

• Customer feedback forms

What customer need do clothes businesses aim to meet?

• Quality

• Choice

• Efficiency

• Price

Which of the following is an example of demographic segmentation?

• Grouping customers by age

• Grouping customers by lifestyle

• Grouping customers by purchase history

• Grouping customers by location

What is the main goal of market research?

• To increase production

• To understand consumer preferences

• To reduce employee turnover

• To improve supply chain efficiency

Which of the following is a benefit of customer segmentation?

• Increased product variety

• Improved customer service

• Lower production costs

• Faster delivery times