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Types of innovation

Authored by Claire Burn

Computers

University

Used 2+ times

Types of innovation
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8 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of innovation meets customers' needs by creating a new product or improving an existing one?

Product innovation

Service innovation

Evolutionary innovation

Disruptive innovation

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When the iPod was launched, it succeeded in replacing established market leaders. What type of innovation was this?

Product innovation

Evolutionary innovation

Marketing innovation

Disruptive innovation

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of innovation might include changes in techniques, equipment and/or software?

Product innovation

Organisational innovation

Process innovation

Service innovation

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of innovation aims to better address customer needs, open up new markets, or position a firm's product on the market?

Marketing innovation

Disruptive innovation

Service innovation

Incremental innovation

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of innovation involves implementing a new organisational method, workplace organisation or external relations?

Product innovation

Process innovation

Organisational innovation

Service innovation

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A generative AI chatbot designed to help small business access information about finances is an example of which type of innovation?

Product innovation

Incremental innovation

Organisational innovation

Service innovation

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of innovation can be described as a "modest product/process/service improvement that is (frequently) not overly expensive or risky and is relatively easily developed and deployed"?

(Schramm, 2017)

Organisational innovation

Incremental innovation

Marketing innovation

Evolutionary innovation

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