GCF Global: Understanding Sponsored Content

What is sponsored content?

• A type of content that is always found on TV.

• An advertisement that is clearly marked as an ad.

• A free service provided by companies.

• A type of content that blends in with news articles or videos.

Where can sponsored content be found?

• Only in magazines.

• Only on television.

• Only in newspapers.

• On social media and various online news sites.

What percentage of 12-15 year olds in the UK could identify advertisements in Google's search results?

• 50%

• 31%

• 75%

• 90%

How can you identify sponsored content?

• By checking the byline or description for language suggesting payment.

• By looking for a large banner at the top of the page.

• By checking if the content is free to access.

• By seeing if the content is shared on social media.

What should you do when reading sponsored content?

• Share it without reading.

• Look closely at the details to understand its intentions.

• Assume it is unbiased and factual.

• Ignore it completely.