Consumer | VL #9 DATA CRUNCH Mobile Banking

Sort the features below from MOST CRITICAL to NOT IMPORTANT.

• Apple Watch integration

• Credit score information

• Travel notifications

• Turn card on/off or report lost

What percentage of consumers rated depositing checks as an “important” or “critical” feature?

Answer explanation

37% + 42% = 79%

3. The Apple Watch integration feature is the least important to consumers.

4. Why might that be the case?

Answer explanation

While the other features are more universal, the importance of Apple Watch integration is likely to divide respondents based on whether they own that specific device.

Maha looks at this graph and says:

“This survey shows that Americans really care about the security of their bank account.”

Do you agree or disagree with Maha’s conclusion?

• Agree

• Disagree

4. Maha looks at this graph and says:

5. “This survey shows that Americans really care about the security of their bank account.”

6. Why might someone agree with Maha’s conclusion?

Answer explanation

The feature considered the most important relates to banking security - turning a card off/on or reporting it lost. Credit score information, which can help monitor for identity theft, was also highly rated (57% of respondents consider it at least “important”), as was calling customer service (58%).