E-commerce, Technopreneurship, and Digital Marketing Quiz

What does e-commerce refer to?

• Physical store transactions

• Any form of business transaction conducted electronically

• Only online shopping

• Only business-to-business transactions

Which of the following is a type of e-commerce business model?

• Business-to-Consumer (B2C)

• Consumer-to-Employee (C2E)

• Business-to-Employee (B2E)

• Government-to-Consumer (G2C)

What distinguishes an entrepreneur from a technopreneur?

• Entrepreneurs avoid risks

• Technopreneurs focus on innovation

• Entrepreneurs only work in technology

• Technopreneurs do not need a team

What is the main objective of Government-to-Citizen (G2C) websites?

• To reduce the time for fulfilling citizen requests

• To facilitate business transactions

• To sell products to citizens

• To provide business services

Which of the following is a benefit of having a strong online presence?

• Increased visibility

• Decreased customer engagement

• Higher operational costs

• Limited audience reach

What is a common challenge faced by businesses using e-commerce?

• High customer loyalty

• Effective online marketing

• Data privacy and security concerns

• Strong brand reputation

Which digital marketing strategy involves creating valuable content?

• Social Media Marketing

• Content Marketing

• Influencer Marketing

• Email Marketing

How do digital marketing strategies help technopreneurs?

• Digital marketing strategies reduce costs for technopreneurs.
• Digital marketing strategies limit customer reach for technopreneurs.
• Digital marketing strategies focus solely on offline advertising for technopreneurs.
• Digital marketing strategies enhance visibility, engagement, and sales for technopreneurs.

Imagine you are the marketing manager for an online retailer that sells eco-friendly products. The company has recently launched a new website with a mobile app to enhance customer experience. The sales team suggests using a combination of pay-per-click (PPC) advertising and social media influencers to boost product visibility.

Based on the new features of your website and app, which of the following actions would be most effective in implementing this strategy to increase customer engagement and sales?

• Create targeted PPC ads promoting your eco-friendly products specifically to users who have shown interest in sustainability topics on social media and have previously interacted with your brand’s website.

• Focus only on generic ads about eco-friendly living and run them across all platforms, without any segmentation or customization to target specific interests.

• Launch a loyalty program with discounts and rewards, but delay any advertising campaigns until the program is fully tested with a small customer base.

• Use influencer marketing but only select influencers who have the highest follower count, regardless of whether their audience aligns with your brand’s eco-friendly focus.

You are reviewing the business model of a company that has recently transitioned to digital operations. The company has an online store where customers can purchase products (e-commerce) and also uses digital tools for internal management of employees, inventory, and finances (e-business).

Which of the following correctly defines the primary difference between e-commerce and e-business?

• E-commerce refers to the process of conducting online transactions, while e-business encompasses all digital processes used to run a business, including internal operations.

• E-commerce includes activities like online advertising, while e-business only focuses on marketing.

• E-commerce refers to the use of technology for business communication, while e-business is limited to only online sales transactions.

• E-commerce and e-business are essentially the same, with no real distinction between the two.