Media and Advertising Quiz

Which of the following best describes a public service broadcaster?

• A broadcaster that is privately owned and profit-oriented

• A broadcaster funded by the public, providing content in the public interest

• A broadcaster that only broadcasts online content

• A broadcaster focused solely on entertainment programs

What is an independent media company?

• A company that is part of a large media conglomerate

• A small, privately-owned company producing content without external control

• A government-run media organization

• A company only operating in digital media

Which of the following is an example of a media conglomerate?

• BBC

• Netflix

• Walt Disney Company

• A local radio station

What type of advertising typically uses billboards, flyers, and posters?

• Digital advertising

• Broadcast advertising

• Traditional advertising

• Interactive advertising

What is a primary benefit of digital advertising over traditional advertising?

• It is more expensive to produce

• It can be targeted and personalized for specific audiences

• It requires more physical space for ads

• It does not reach as many people

Which of the following is an example of media distribution?

• Editing a film

• Streaming a movie on a digital platform

• Writing a screenplay

• Developing a new camera lens

What term refers to the merging of traditional and new technologies to deliver content across different platforms?

• Media globalization

• Technological divergence

• Cross-promotion

• Technological convergence

Which of the following media distribution methods involves transmitting content over the air using electromagnetic signals?

• Cable distribution

• Digital streaming

• Broadcast distribution

• Online publishing

What distinguishes public service broadcasters from private media companies?

• They are driven purely by profit

• They receive government funding and adhere to public interest obligations

• They only produce educational content

• They do not compete with any private companies

What type of company typically owns a diverse range of media outlets and production companies under one umbrella?

• Independent production company

• Public broadcaster

• Conglomerate

• Sole proprietor