EOPA Review (2)

Define marketing.

• The process of promoting, selling, and distributing a product or service.

• The act of creating a new product.

• The financial management of a company.

• The process of hiring new employees.

Which of the following is most related to the marketing concept?

• Make a profit

• Satisfy Customers

• Gain market share

• Increase sales

Fill in the following blanks to explain how marketing has helped consumers by: a. Lowering ________ of goods through competition b. ________ customers about goods and services c. Offering a ________ ________ of products and services

• prices

• quality

• availability

• demand

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

• Finance

• Advertising

• Distribution

• Product Development

When Apple decides to improve features of the IPOD by developing a newer, more up-to-date version, they have conducted the marketing function known as ___________.

• Product Development

• Market Research

• Advertising

• Sales Promotion

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ____________ marketing function.

• Market Research

• Product Development

• Sales Promotion

• Public Relations

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the __________ marketing function.

• Customer Service

• Product Development

• Market Research

• Advertising

The marketing function of _____________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

• Logistics

• Advertising

• Sales Promotion

• Public Relations

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

• Pricing

• Distribution

• Promotion

• Product Development

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ________ marketing function.

• Promotion

• Product

• Price

• Place