What is the primary focus of a digital marketing strategy?

• Customer service improvement

• Channel marketing strategy

• Product development

• Supply chain management

What does the acronym SMART stand for in goal setting?

• Simple, Manageable, Accurate, Realistic, Timely

• Specific, Measurable, Achievable, Relevant, Time-bound

• Significant, Motivational, Actionable, Relevant, Timed

• Strategic, Meaningful, Attainable, Reliable, Tangible

Which of the following is NOT a component of the VQVC mnemonic?

• Cost analysis

• Value measures

• Quality measures

• Volume measures

What is the purpose of situation analysis in digital marketing strategy?

• To develop product features

• To set pricing strategies

• To assess internal and external factors

• To create advertisements

Which of the following is a key area to focus on in a digital marketing strategy?

• Product design

• Employee training

• Strategic objectives

• Inventory management

What does the bounce rate measure?

• The average time spent on the site

• The number of pages viewed

• The total number of visits

• The percentage of visitors who leave after one page

What is a digital channel contribution objective?

• Acquire 100,000 new customers

• Reduce marketing costs by 20%

• Increase customer satisfaction to 90%

• Achieve a 10% online revenue contribution

Which of the following is a value measure in digital marketing?

• Pages per visit

• Bounce rate

• Revenue per visit

• Unique visits

What is the main goal of strategy formulation?

• To identify alternative strategies

• To create marketing content

• To analyze customer feedback

• To manage social media accounts

What does the term 'omnichannel strategy' refer to?

• Focusing solely on online sales

• Creating a single communication channel

• Using multiple marketing channels

• Limiting customer interactions