Have It Your Way LAP Quiz

1. Marketing can best be thought of as a(n)

• 1. process.

• 1. department.

• 1. activity.

• 1. product.

1. Some of the major functions of marketing are

• 1. planning, production, promotion, and selling.

• 1. selling, pricing, promotion, and channel management.

• 1. promotion, production, marketing-information management, and pricing.

• 1. market identification, production, pricing, and product/service management.

1. Identify the term that best represents marketing’s role in society.

• 1. Producer

• 1. Peacemaker

• 1. Problem solver

• 1. Pioneer

1. The general role of marketing in our private enterprise system is to coordinate

• 1. government and business.

• 1. production and pricing.

• 1. selling and distribution.

• production and consumption.

1. The marketing concept emphasizes the importance of a __________-oriented way of doing business.

• 1. function

• 1. company

• 1. production

• 1. customer

1. One of the ways in which marketing benefits people is by improving their

• 1. planned economy.

• 1. family ties.

• 1. standard of living.

• 1. community relations.

1. The most immediate impact of the marketing function is its relation to

• 1. meeting government regulations for registration.

• 1. offering a variety of goods and services.

• 1. limiting the number of products offered.

• 1. ensuring least-cost pricing.

1. Which of the following is an example of a durable good:

• 1. Pizza

• 1. Cell phone

• 1. Haircut

• 1. Shampoo

1. West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

• 1. publicity.

• 1. production.

• 1. pricing.

• 1. promotion.

1. By increasing awareness of the need for environmental controls, what has marketing done?

• 1. Made buying more convenient

• 1. Added usefulness to products

• 1. Improved the quality of life

• 1. Regulated the standard of living