Have It Your Way LAP Test

1. Marketing links producers to

• 1. distributors.

• 1. retailers.

• 1. marketers.

• 1. customers.

1. Marketing is described as creating

• 1. exchanges.

• 1. needs.

• 1. advertisements.

• 1. gaps.

1. Which of the following is a marketing activity:

• 1. Balancing customer needs with wants

• 1. Leading a project team

• 1. Communicating with customers

• 1. Lowering operational expenses

1. What provides the basis for all marketing goals and actions?

• 1. Pricing

• 1. Planning

• 1. Budgeting

• 1. Retailing

1. Which of the following influences the process of determining price:

• 1. Customers’ perception of value

• 1. Publicity

• 1. Purchase location

• 1. Sales promotion

1. Which of the following is a method used to communicate with customers:

• 1. Personal selling

• 1. Manufacturing

• 1. Customer orientation

• 1. Marketing concept

1. The purpose of communicating with customers is to

• 1. gather participants for a survey.

• 1. befriend customers.

• 1. determine prices.

• 1. attract customers’ interest.

1. Which of the following is an example of communicating with customers:

• 1. Creating a new product

• 1. Sponsoring a charity event

• 1. Choosing a store to distribute products

• 1. Developing a marketing plan

1. In an overall sense, where does marketing occur?

• 1. Wherever advertisements are

• 1. Wherever stores are

• 1. Wherever businesses are

• 1. Wherever customers are

1. Of the following, which is a durable good:

• 1. Coffee mug

• 1. Insect repellent

• 1. Hamburger

• 1. Lip balm