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10th - 12th Grade

20 Qs

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Assessment

Quiz

Other, Business, Computers, Professional Development

10th - 12th Grade

Practice Problem

Medium

Created by

Kevin Connaughton

Used 3+ times

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20 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

Select the 2 advantages of branding

A business can save money on marketing once the product becomes a household name.

It means businesses don't have to make new items.

The business can change its name if it wants to.

Higher prices can be charged when consumers become loyal to the brand.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Established brands tend to charge customers

More for their products

Less for their products

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is a slogan?

A unique design symbol that helps identify the company visually.

The typography used on signage.

A catchphrase that evokes some kind of feeling about the company and the product.

A short piece of text, usually in larger type, designed to be the first words the audience reads.

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Shelly will only buy Starbucks coffee is an example of

brand position
brand loyalty
brand identity
visual symbol

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Media Image

who are these guys a trade character for?

Rice Krispies

Fruit Loops

Captain Crunch

Coco Puffs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A logo is an important part of branding

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The symbol is an example fo

brand name
slogan
logo
tag line

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