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Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

Established brands tend to charge customers

• More for their products

• Less for their products

What is a slogan?

• A unique design symbol that helps identify the company visually.

• The typography used on signage.

• A catchphrase that evokes some kind of feeling about the company and the product.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

A logo is an important part of branding

• True

• False

The symbol is an example fo

• brand name
• slogan
• logo
• tag line

When branding is successful, a brand's ___ is improved

• Debt

• Safety

• image

Proctor and Gamble owns several products (such as Charmin and Pantene). P&G is a _____ brand

• generic

• private label

• corporate

• national

How a company intends a brand to be perceived is their brand _____.

• perception

• identity

• image

• name