MKT309

You can use traditional and digital marketing in your campaigns. What are the benefits of including both types of marketing activities when creating a 360 marketing campaign? Choose TWO of the following

• A. Covers the entire buying cycle

• B. Prioritizes inbound marketing over outbound

• C. Both traditional and digital channel creative can be quickly updated

• D. Uses every audience's point of contact

Non-technical leaders may feel side-lined in the digital age. How can non-technical leaders prepare themselves for digital transformation? Choose TWO of the following:

• A. Use emerging technologies

• B. Trust that technology will adapt to your strategy

• C. Delegate digital transformation to the IT department

• D. Read industry publications

Two of the most important principles of digital marketing are inbound and outbound marketing. What are the key concepts of inbound marketing? Choose TWO of the following:

• A. An audience actively seeks out content and are pulled towards a brand

• B. Attracts leads by providing helpful content

• C. Brand messages are pushed towards a specified audience

• D. Uses volume and repetition to spread word of existence

What are some key components in an effective e-commerce strategy?

Choose TWO of the following:

• A. Identifying the right prices that customers are willing to pay

• B. Using targeted advertising to attract a defined audience

• C. Providing minimal cost service levels

• D. Using a lot of detailed text articles on your website

What tactics can be used to grow your email marketing list?

Choose TWO of the following

• A. Inform people

• B. Engage with your readers

• C. Send several emails per day

• D. Segment your email data

There are several competing elements to consider when you're analyzing the overall customer experience in your business. What are some of those competing elements? Choose TWO of the following

• A. Your brand

• B. Your business priorities

• C. Your digital marketing budget

• D. Your competitors

You have been tasked with quickly driving a large volume of high value traffic to your website. What digital channel is best suited to achieve this? Choose ONE of the following

• Organic search (SEO)

• Website optimization

• Email and automation marketing

• Paid search (PPC)

Digital leaders navigate organizations toward digital transformation. What are the characteristics of an effective digital leader? Choose TWO of the following

• A. Someone who protects the status quo

• B. Someone who is accountable

• C. Someone who avoids partnerships

• D. Someone who educates others

The creative strategy is one of the most important elements in a digital marketing strategy as it will embody the brand look and feel. What are key elements to consider when establishing a creative strategy? Choose TWO of the following:

• A. Audience reach

• B. Adjustments to overarching strategy

• C. Narrative

• D. Ideas

There are many different challenges and threats presented by data. What are the types of threats to data that businesses need to protect against? Choose TWO of the following:

• A. Social media reputation issues

• B. Erroneous leaks of customer data

• C. Hacks of customer data

• D. Decoding anonymous (or hashed) IDs