
Retail Management Midterm Quiz
Authored by Ryan Dematera
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35 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is a psychological factor influencing consumer behavior?
Social class
Lifestyle
Motivation
Culture
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The inner drive that prompts consumers to take action and buy products is known as:
Perception
Attitude
Motivation
Belief
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor represents how consumers interpret information to make purchasing decisions?
Motivation
Perception
Belief
Personality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Family, friends, and peer influence on purchasing decisions are examples of which type of factor?
Personal
Psychological
Social
Cultural
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage of the consumer decision-making process involves the consumer realizing they have a need or want?
Problem Recognition
Information Search
Evaluation of Alternatives
Post-Purchase Behavior
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the consumer decision-making process, which step involves comparing different products to make a choice?
Information Search
Problem Recognition
Evaluation of Alternatives
Purchase Decision
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Retail customer segmentation that categorizes people based on their beliefs, interests, and lifestyles is known as:
Demographic segmentation
Geographic segmentation
Behavioral segmentation
Psychographic segmentation
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