Retail Management Midterm Quiz

Which of the following is a psychological factor influencing consumer behavior?

• Social class

• Lifestyle

• Motivation

• Culture

The inner drive that prompts consumers to take action and buy products is known as:

• Perception

• Attitude

• Motivation

• Belief

Which factor represents how consumers interpret information to make purchasing decisions?

• Motivation

• Perception

• Belief

• Personality

Family, friends, and peer influence on purchasing decisions are examples of which type of factor?

• Personal

• Psychological

• Social

• Cultural

Which stage of the consumer decision-making process involves the consumer realizing they have a need or want?

• Problem Recognition

• Information Search

• Evaluation of Alternatives

• Post-Purchase Behavior

In the consumer decision-making process, which step involves comparing different products to make a choice?

• Information Search

• Problem Recognition

• Evaluation of Alternatives

• Purchase Decision

Retail customer segmentation that categorizes people based on their beliefs, interests, and lifestyles is known as:

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Psychographic segmentation

Which factor affecting consumer behavior includes characteristics such as religion, traditions, and societal values?

• Cultural

• Psychological

• Social

• Personal

Which type of segmentation divides customers based on criteria such as age, gender, and income?

• Geographic

• Psychographic

• Behavioral

• Demographic

What term is used for unplanned purchases made on impulse, often triggered by in-store displays?

• Rational buying

• Impulse buying

• Seasonal buying

• Personal buying