Supp book 50-58

1. They're young, savvy, and (a)   : for those born after 1995, Generation Z are the next important generation of consumers.

2.1 To be honest, I don't know because I don't (a)   .

2.2 But a lot, because I'm a (a)   .

3. Despite being born with digital technology at their fingertips, 40% prefer (a)   stores while 45% prefer to shop online.

4.1 77% of respondents said that they use their phones to browse fashion with 68% using their mobiles to (a)   .

4.2 Supporting the idea for a cohesive (a)   experience.

5.1 However, whilst Gen Z are set to be the next biggest generation, overtaking (a)   alike.

5.2 And (a)   alike, Drapers' survey highlighted how crucial older shoppers are with their higher incomes and spending power.

6. Yet, if (a)   are to succeed in the future, they must adjust to meet the needs and habits of this new generation.