Supp book 50-58

1. They're young, savvy, and ____________: for those born after 1995, Generation Z are the next important generation of consumers.

2.1 To be honest, I don't know because I don't ____________.

2.2 But a lot, because I'm a ____________.

3. Despite being born with digital technology at their fingertips, 40% prefer ____________ stores while 45% prefer to shop online.

4.1 77% of respondents said that they use their phones to browse fashion with 68% using their mobiles to ____________.

4.2 Supporting the idea for a cohesive ____________ experience.

5.1 However, whilst Gen Z are set to be the next biggest generation, overtaking ____________ alike.

5.2 And ____________ alike, Drapers' survey highlighted how crucial older shoppers are with their higher incomes and spending power.

6. Yet, if ____________ are to succeed in the future, they must adjust to meet the needs and habits of this new generation.