Consumerism Vocabulary

What is the Bandwagon Effect?

• A persuasive technique encouraging people to do something because others are doing it.

• A marketing method that emphasizes specific scientific evidence.

• A strategy where a celebrity endorses a product to influence buyers.

• A technique that uses facts and statistics to convince the audience.

What is an Emotional Appeal?

• A persuasive technique that uses feelings to influence the audience’s response.

• A method that encourages people to follow others’ choices.

•  A strategy that highlights scientific studies and data.
  
  

• A way of presenting simple language to appeal to everyday people.

What are Glittering Generalities?

• Relying on customer testimonials to build credibility.

• Using popular celebrities to endorse a product.

• Presenting complex and detailed data to validate a point.

• Using vague and attractive words to create a positive impression without giving details.

What is the Plain Folks Appeal?

• A method that uses celebrity endorsements to attract buyers.

• A technique that highlights scientific evidence for credibility.

• A persuasive technique where the speaker appears as an ordinary person to relate to the audience.

•  A strategy using vague, positive language to appeal to emotions.

What are Testimonials?

• Detailed scientific explanations about a product’s ingredients.

• Persuasive statements by individuals, often famous, to endorse a product or idea.

• Statements using simple language to appeal to common sense.

• Generic phrases to create a positive impression.

What is a Scientific Appeal?

• A way of presenting popular trends to convince people to join in.

• A method that uses emotional language to influence the audience’s feelings.

•  A strategy where a speaker shares personal stories to gain trust.
  
  

• A persuasive technique that uses facts, research, or data to support a claim.

What is a boycott?

• A campaign encouraging people to invest in local businesses.

• A discount offered by stores to increase product sales.
  
  

• The refusal to buy or use certain products or services as a form of protest.

• A method of advertising to promote new products.

What is collectivism?

• A belief in maximizing personal wealth and individual goals.

• An ideology that prioritizes the needs and goals of the group over the individual.

• . A political approach focusing on reducing taxes for businesses.

• A cultural tradition that promotes storytelling and arts.

What is consumerism?

• A form of government control over market pricing.

• A policy to reduce taxes on essential household items.

• The idea that consumers should rely solely on local products.
  
  

• The societal focus on acquiring and valuing material goods.

What is consumer sovereignty?

• Consumers influence what goods and services are produced based on their purchasing choices.

• A type of law that regulates prices for consumer goods.

• A governmental authority that controls all manufacturing companies.

• The idea that only businesses should have control over market choices.