Journey Mapping

What is journey mapping primarily used for?

• To visualize customer interactions

• To analyze financial data

• To develop employee training programs

• To create marketing strategies

Which of the following is NOT a stage in the customer journey?

• Awareness

• Retention

• Advocacy

• Evaluation

What does journey mapping help businesses identify?

• Sales forecasts

• Market share

• Customer pain points

• Employee performance metrics

Which tool is best for creating detailed flowcharts and diagrams?

• Miro

• Microsoft Visio

• Canva

• Google Sheets

What is a key benefit of journey mapping?

• Improves supply chain logistics

• Enhances customer experience

• Reduces employee turnover

• Increases product prices

Which of the following tools is cloud-based for collaborative journey mapping?

• Smaply

• Lucidchart

• UXPressia

• Microsoft Visio

What should be captured at each stage of the customer journey?

• Market trends

• Sales data

• Customer emotions

• Employee feedback

What is a challenge in journey mapping?

• High customer satisfaction

• Data silos

• Clear communication

• Effective marketing

Which technique involves stakeholders in the journey mapping process?

• Data Analysis

• Market Research

• Co-Creation Workshops

• Customer Persona Alignment

What is the purpose of identifying touchpoints in journey mapping?

• To increase product prices

• To understand customer interactions

• To reduce marketing costs

• To enhance employee training