PROPAGANDA

1. This uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers or audience.

• Technical Jargon

• Appeal to fear

• Bandwagon

• Powerful Words

2. It scares or frightens consumers so that they will either patronize or avoid the product and/or service.

• Technical Jargon

• Appeal to fear

• Bandwagon

• Powerful Words

3. You are persuaded to use a product or join an activity because “everyone” is doing it.

• Technical Jargon

• Appeal to fear

• Bandwagon

• Powerful Words

4. It uses either pleasant or hideous sounds to either lure or drive people away from something.

• Powerful Words

• Name Calling

• Glittering Generality

• Testimonial

5. This persuades you to avail the product or service because of reverse idea you heard about people or things.

• Card Stacking

• Name Calling

• Glittering Generality

• Testimonial

6. It is a propaganda device that uses words of praise for a product or person. This is used when a product is described in glowing terms, telling how wonderful it is.

• Card Stacking

• Plain Folks

• Glittering Generality

• Testimonial

7. It is a propaganda device that is used when an important person or famous figure endorses a product.

• Testimonial

• Plain Folks

• Transfer

• Bandwagon

8. It is a propaganda device that uses ordinary people enjoying the product to make it seem practical and of good value.

• Testimonial

• Card Stacking

• Transfer

• Plain Folks

9. It is a propaganda device that uses an individual, thing, idea, or symbol that carries respect, authority, prestige, and other positive qualities along with the product to make it look more acceptable.

• Testimonial

• Card Stacking

• Transfer

• Plain Folks

10. It is a propaganda device that uses misleading or unproven statistics to convince the audience to believe it as a fact.

• Name Calling

• Transfer

• Teatimonial

• Plain Folks