DIT SM L1 INTRODUCTION TO SOCIAL MEDIA QUIZZ

A local ice cream shop writes their own posts for social media. There is another competitor opening in the same city in two weeks. How can they quickly expand their exposure on social media?

• Start using owned and paid advertising.

• Include images of the shop in their posts.

• Stream videos through YouTube.

• Post their menu and prices on social media.

Maggie owns a small flower shop. She is planning to launch her first social media campaign next month with very little money. What tool can she begin using for free that will help her monitor conversations about her brand?

• Social media site searches

• Influencer identification tools

• Social media management tool

• Social media analytics tool

A local sports store wants to extend the social media reach for their ski and snowboard equipment. Which of the following is a way to accomplish this?

• Create a webpage on the store’s website that uses multimedia to promote winter sports.

• Display content on platforms with an existing large audience that like winter sports.

• Include a link to the company website on all social media posts that focus on winter sports.

• Focus on one social media platform that is known to have a large audience for winter sports.

A brand-new software provides real-time traffic information graphically and in list format. It allows users to supply information as they are driving. This could be accidents they come across or bad weather. What type of social media is this?

• Mobile social media

• Satellite social media

• Remote social media

• Traditional social media

Monica is creating an executive report for the leadership team. The report will contain the results of the last social media campaign. One metric will measure the reach of the campaign. Which of the following best describes the results of this metric in social media?

• The actual number of social media channels used to post any type of content.

• The actual number of potential people who may view or access a post, article or advertisement.

• The actual number of total people who shared a post, article or advertisement.

• The actual number of unique people who view or access a post, article or advertisement.

The state parks use a website to post real-time alerts and provide visitors with optional exit routes. They want to start using a modern method to send out this information. What type of solution would work well for them?

• Traditional social media

• Mobile website

• Mobile social media

• Text marketing

Carly reported to the social media team that she is seeing an increase of nested comments that are positive. What does this indicate?

• The social media campaign is off to a rough start.

• The overall conversation rate is very low.

• The posts have encouraged interactivity with viewers.

• The number of followers has increased significantly.

Sue monitors the social media accounts for her company. The conversation rate for the day is high as well as the amplification rate. She receives a phone call that in the last hour a negative comment went viral. How did she fail to notice the negativity?

• She only read comments on posts that were shared.

• She only read comments on posts that did not receive likes.

• She reviewed only posts that the followers engaged with.

• She counted the comments but did not read or search them.

A company that makes video games has used email in their marketing campaigns for the last ten years. The social media team wants to reduce the use of this method. Which of the following would help support their suggestion?

• It is a fast and low-cost method of reaching out to the targeted audience.

• It is a form of communication that allows participation when it is convenient.

• It is less personal than a face-to-face meeting or a conversation by phone.

Mary is measuring how many shares a post received per social media platform. What is she measuring?

• Sentiment

• Conversation rate

• Engagement

• Amplification rate