Front

What are the three modes of persuasion in rhetoric?

Back

Ethos, Pathos, Logos.

Front

What does 'Ethos' refer to in persuasive communication?

Back

Ethos refers to the credibility or ethical appeal of the speaker or writer.

Front

What does 'Pathos' appeal to in an argument?

Back

Pathos appeals to the emotions of the audience.

Front

What does 'Logos' rely on in persuasive writing?

Back

Logos relies on logic, facts, and evidence to persuade the audience.

Front

How can a speaker establish 'Ethos'?

Back

A speaker can establish Ethos by demonstrating expertise, trustworthiness, and moral character.

Front

Give an example of a Pathos appeal in advertising.

Back

An advertisement showing a sad animal in need of rescue appeals to Pathos by evoking sympathy.

Front

What is the primary goal of using Logos in an argument?

Back

The primary goal of using Logos is to convince the audience through logical reasoning and factual evidence.

Front

How can Pathos enhance an argument?

Back

Pathos can enhance an argument by creating an emotional connection with the audience, making them more receptive to the message.

Front

What type of evidence is most commonly used in Logos?

Back

Statistical data, facts, and logical reasoning are commonly used in Logos.

Front

What is a common mistake when using Ethos?

Back

A common mistake is to assume credibility without providing evidence of expertise or trustworthiness.