Marketing Strategy 2

What is the primary objective of a consolidation strategy?

• To focus on a smaller set of markets

• To enhance customer service

• To increase product lines

• To expand into new markets

What does divestment refer to in a business context?

• Expanding product offerings

• Investing in new technologies

• Selling off a business or product line

• Acquiring new companies

Which strategy involves reducing the number of products or services offered?

• Harvesting

• Retrenchment

• Pruning

• Diversification

What is a 'cash cow' in the BCG matrix?

• A product with high market share but low growth

• A product with low market share and low growth

• A product with low market share but high growth

• A product with high market share and high growth

In the GE matrix, what does market attractiveness include?

• Only technological requirements

• Only historical profit margins

• Overall market size and competitive intensity

• Only the annual market growth rate

What is the primary focus of a market leader?

• To follow competitors

• To maintain a strong market share

• To diversify into new markets

• To reduce operational costs

What does the term 'problem child' refer to in the BCG matrix?

• A product with low growth and low share

• A product that generates significant cash flow

• A product with low market share but high growth

• A product with high market share

Which of the following is NOT a factor in Porter's Five Forces Model?

• Market share of competitors

• Bargaining power of suppliers

• Threat of substitute products

• Threat of new entrants

What is the main purpose of a marketing plan?

• To develop new product lines

• To analyze competitor performance

• To establish marketing objectives and strategies

• To outline financial projections

What does the term 'harvesting' mean in a business strategy?

• Investing heavily in new products

• Gradually withdrawing support from a product

• Acquiring new market segments

• Increasing production capacity