Quiz de Marketing Internacional

What is a main consequence of globalization in international marketing?

• A) Increase in demand in national markets.

• B) Reduced global mobility.

• C) Increase in the flows of goods, services, and human mobility.

• D) Strengthening of national borders.

What is the main difference between marketing and international marketing?

• A) International marketing focuses on a single market.

• B) Marketing only involves product creation.

• C) International marketing applies marketing principles globally, adapting to cultural contexts.

• D) Marketing only involves digital advertising.

According to Hofstede's Cultural Dimensions, what does 'Power Distance' measure?

• A) The level of social equality in an organization.

• B) The distance between the offices of an organization.

• C) The cultural preference for long-term goals.

• D) The importance of teamwork in an organization.

What is a main benefit of expanding a business internationally?

• A) Greater risk of currency fluctuations.

• B) Lower risk of cultural shock.

• C) Access to a larger customer base and growth potential.

• D) Reduced competition in domestic markets.

Which of the following is NOT a significant challenge when entering international markets?

• A) Political instability.

• B) Language barriers.

• C) Increased brand loyalty.

• D) Cultural clash.

What is a 'glocal' marketing strategy?

• A) A purely local marketing approach.

• B) A global strategy without local adaptation.

• C) A strategy that combines global reach with local adaptation.

• D) A method that avoids international expansion.

What market entry strategy involves total control but also high risk and cost?

• A) Licenses.

• B) Exporting.

• C) Wholly owned subsidiaries.

• D) Franchises.

What does the PESTEL analysis include?

• A) Only social and technological factors.

• B) Political, Economic, Social, Technological, Environmental, and Legal factors.

• C) Marketing, Economic, Social, Technological, Environmental, and Legal.

• D) Mainly environmental and legal factors.

Which of the following describes the concept of 'country of origin' effect?

• A) The importance of the brand logo of a product.

• B) The perception of the quality of a product based on its country of manufacture.

• C) The need for a product to be manufactured locally.

• D) The adherence of the product to local taste preferences.

What is a standardized international communication campaign?

• A) A campaign that adapts to each country.

• B) A campaign that uses a global message with cultural adaptations.

• C) A campaign that uses the same message and media in all markets.

• D) A campaign directed only at the country of origin.