Segmentación de Mercado Meta, Diferenciación y Posicionamiento.
Quiz
•
Others
•
1st - 5th Grade
•
Practice Problem
•
Hard
adriana cabrera
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Enhance your content in a minute
15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Para qué se segmenta el mercado?
Para aumentar precios.
Para encontrar grupos de clientes.
Para producir más.
Para tomar los clientes de la competencia.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La segmentación solo es para productos físicos.
Falso
Verdadero
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuál es un criterio demográfico?
Personalidad.
Edad.
Pasa tiempos.
Estilo de vida.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La segmentación geográfica solo mira el clima.
Falso
Verdadero
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué variable habla de creencias?
Demográfica.
Psicográfica.
Conductual.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Las variables de segmentación no cambian.
Verdadero.
Falso.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué se hace primero en la segmentación?
Hacer publicidad.
Identificar el mercado.
Definir el producto.
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