Ennovate Workshop 3

What are the 4 Ps of Marketing?

• Product, Price, Place, Promotion

• Packaging, Product, Place, Positioning

• Product, Price, Place, Positioning

• Personas, Price, Place, Promotion

Is identifying potential market segments, or different groups of customers

• Marketing

• Segmentation

• Targeted Advertisements

• Promotion

What are the 4 kinds of segmentation?

• Price, Product, Place, Positioning

• Population, General, Target, Customers

• Demographic, Psychographic, Geographic, Behavioural

• People, Place, Platform, Promotion

Refers to the channels and locations where you will be selling your product

• Product

• Price

• Place

• Promotion

Refers to the physical item you are selling to consumers

• Product

• Price

• Place

• Promotion

Representation of your product's value

• Product

• Price

• Place

• Promotion

used to persuade your target market into buying by setting your business apart from current competition in the market

• Product

• Price

• Place

• Promotion

The process of creating a unique image in the mind of customers to help differentiate your company from competitors

• Positioning

• Advertising

• Branding

• Promotion

a promise of value to be delivered, communicated, and acknowledged

• value delivered

• value added

• value proposition

• value statement

Questions your value proposition are supposed to answer

• Where, How Much, When

• What, Who, Where, When, Why

• Which, What, Where, When

• What, Who, How, Why