BEC 1 - TEST 1 READING

Strong currency has a negative effect on the company.

• A

• B

• C

• D

The workforce has made it difficult for this company to become more efficient.

• A

• B

• C

• D

The use of specialists led to very high costs.

• A

• B

• C

• D

Increased competition has contributed to this company's difficulties.

• A

• B

• C

• D

This company has reached an agreement on a new project.

• A

• B

• C

• D

Part of this company was up for sale.

• A

• B

• C

• D

This company has expanded its manufacturing base.

• A

• B

• C

• D

In the first paragraph, the writer suggests that firms thinking about exporting should

• get professional advice.

• study international marketing.

• identify the most profitable markets.

• have different objectives to other exporters.

The writer believes that if sufficient preparation is undertaken

• initial difficulties can be easily avoided.

• the costs can be recovered quite quickly.

• management will become more committed.

• the exporter will be successful in the long term.

An exporter should choose a distributor who

• has experienced personnel.

• has good communication skills.

• is well-established in the target market.

• is not financially dependent on the import business.