CERC Model and Crisis Communication Quiz

What is the primary purpose of the CERC model in the context of a crisis management scenario that Aria is studying?

• Managing only the informational needs of the public

• Addressing both informational and emotional needs

• Providing post-crisis evaluation only

Which phase of the CERC model focuses on educating the public about potential risks and promoting resilience?

• Pre-crisis

• Maintenance

• Evaluation

In a crisis situation, why is rapid and credible communication essential during the initial event phase?

• To reduce uncertainty

• To create panic

• To withhold information

Which element makes the CERC model integrative rather than traditional?

• Combines health, risk, and crisis communication

• Only focuses on crisis response

• Limited to one stage

How does the maintenance phase contribute to public trust?

• Provides ongoing updates

• Withholds information

• Offers no action steps

What role does 'self-efficacy' play in the pre-crisis phase according to the CERC model?

• Promotes fear

• Encourages preventive behaviours

• Discourages preparation

Why is it important to include psychological and social dimensions in crisis communication?

• It builds public trust

• It reduces empathy

• It shares only scientific data

What challenge might communicators face with the CERC model in resource-limited settings?

• High resource demands

• Simple messaging

• Low adaptation requirement

Which of these is NOT a phase in the CERC model?

• Initial event

• Risk mitigation

• Maintenance

How does the evaluation phase help organisations improve future crisis responses?

• By documenting lessons learned

• By ignoring past events

• By concealing weaknesses