MP Primary vs. Secondary Information

A business sends out a questionnaire to recent customers asking them questions about their purchase.

• Primary

• Secondary

A business reviews a trade publication that released data about customer buying preferences.

• Primary

• Secondary

A business plans on releasing a new product. Before it hits the market, they put together a focus group of customers to review the product.

• Primary

• Secondary

A business has a test group of customers test their product and provide feedback before releasing it into the market.

• Primary

• Secondary

A business reviews customer service phone logs to see what specific issues customers are having with their product.

• Primary

• Secondary

A business reviews last month's sales records to try to predict sales for the current month.

• Primary

• Secondary

A business is planning to introduce a new product, so they survey prospective customers to determine demand for the product.

• Primary

• Secondary