message strategy

"Dumb Ways to Die" is a public relations campaign that uses a tagline, "Be safe around trains." This campaign is an example of

• Reputation management goal

• Relationship management goal

• Task management goal

Which of the following is an example of reputation management goal?

• Enhance credibility of the organization as a leader in sustainable practices

• Strengthen the morale of the company's employees

• Increase visibility of company

• cultivate long-term relationships with local media outlets

Which of the following elements are NOT necessary to include in an objective statement?

• Target audience

• Measurable outcome

• Specific behavior

• Total budget

Which of the following is an example of an awareness objective?

• To increase interest in climate change issues among the disinterested publics by 20% as measured by survey results over the next two months.

• To increase the understanding in climate change issues among the disinterested publics by 20% as measured by survey results over the next two months.

• To increase support for government policy on environmental taxes among the residents of the UAE by 20% as measured by survey results over the next two months.

• To increase volunteer participation in ocean cleanup events by 20 percent among residents in Dubai.

Which of the following statements about objective statements is correct?

• Objective statements don't need a defined timeline as long as the goal is clear.

• objectives should be broad and flexible, leaving room for various interpretations.

• Objectives should focus on one desired response from just one public.

• Objective statements can be omitted as long as there is a clear goal statement.

Volvo's marketing tagline, "Drive it like you hate it," implies that no matter how much you mistreat the car, it will not break down. This tagline offers _______ value.

• Functional value

• emotional value

• experiential value

• adaptation

The death of a teenage boy after months of attachment to AI role playing is a(n) ______ that sparked social movement calling for safety regulations in AI Chatbots.

• sponsorship

• pseudo-event

• triggering event

• audience engagement

The bookstore Kinokuniya provided financial support to the Anime Expo event held in Abu Dhabi. This is an example of

• alliance

• triggering event

• strategic philanthropy

• sponsorship

When developing proactive communication strategy, we need to consider these factors EXCEPT,

• interests of the organization

• interests of competitors

• interests of key publics

• interests of news media

Oakley donated 35 pairs of sunglasses with 100% uv protection for miners who had been trapped underground for 69 days. This strategy generated enormous publicity because ____

• it forged an alliance with the miners

• it engaged in strategic philanthrophy

• it used transparent communication

• it acted on a topic that is of interest to media, public, and the company.