TOURMAR

This is a short reiteration of the salient points of the marketing plan.

• Conclude

• Conclusion

• Connection

• Confusing

This section should include specific activities, their expected time of roll-out, and duration. It can be in the form of a Gantt chart.

• Timeframe

• Timebound

• Timetable

it is a numerical representation of marketing commitment. In this section, the expense items for each marketing activity, manpower requirements, capital expenditures, and other monetary support is included

• Costing

• Budget

• Expense

• Expenditures

a presentation of promotional tools to be used to achieve strategies are the main content of this section

• Promoting mix

• Promotional Mix

• Promo Mix

• Mix & match

a review of pricing objectives, pricing strategies, and possible discounting schemes are covered in this section

• Pricing strategy

• Pricing Objectives

• Pricing schemes

• Product Pricing

a discussion on new products/services to be launched, innovations, upgrading of products, and services are included in this section

• Product Services

• Product Development

• Product Innovation

• Product Strategies

This may also include new packaging ideas, product bundles, and new product features or enhancements

• Product Development

• Product Bundles

• Product Strategy

• Product features

A brief description of the demographics and psychographics of the market segments identified should be placed in this portion.

• Target Market

• Target Profile

• Target Portion

• Target description

Which is the incorrect meaning of SMART?

• Specific

• Measurable

• Attention

• Realistic

• Time-Bound

it is to provide a clear direction for strategies, tactics, and activities that will be done

• Objection

• Direction

• Objective

• Objecting