Advertising, Distribution and Research

Which of the following is a primary benefit of digital advertising over traditional advertising?

• Higher production costs

• More precise audience targeting

• Limited geographic reach

• Lack of tracking and analytics

Which of the following is considered a traditional advertising method?

• Social media ads

• Search engine ads

• Television commercials

• Banner ads

Which term describes ads that are directly embedded into digital media content?

• Print advertising

• Native advertising

• Guerilla advertising

• Broadcast advertising

What is a major drawback of traditional advertising?

• It has limited reach

• It cannot be customized for specific demographics

• It lacks credibility

• It provides real-time analytics

Which of the following is a digital advertising platform?

• Radio

• Billboard

• Facebook Ads

• Magazine inserts

What type of advertising involves techniques like brand takeovers, pop-up ads, and sponsored posts?

• Print advertising

• Broadcast advertising

• Digital advertising

• Out-of-home advertising

Which of the following best defines traditional advertising?

• Advertising delivered through the internet

• Advertising that can be interactive

• Advertising via print, TV, or radio media

• Ads that appear in search engine results

What is the primary purpose of using targeted ads in digital advertising?

• To increase general brand awareness

• To control ad placement

• To reach specific audiences based on data

• To reduce advertising costs

Which of the following is an example of digital media distribution?

• Broadcasting via satellite TV

• Streaming movies on a subscription service

• Printing newspapers

• Using billboards to advertise

What is a common characteristic of traditional media distribution?

• Requires internet connectivity

• Involves print and broadcast channels

• Allows for real-time updates

• Primarily uses on-demand access