consumer behavior

combination of products, services, informations, and experiences

• marketing

• market myopia

• market offerings

• marketing management

obtaining a desired objects from someone by offering something in return

• market

• needs

• demand

• exchange

art and science of choosing target markets and building profitable relationship

• marketing

• marketing management

• market myopia

• target market

overall process of building and maintaining profitable customer relationship

• customer lifetime value

• customer relationship management

• customer satisfaction

• customer relationship

study of how individuals make decisions about purchasing, using, and disposing of products and services

• consumer behavior

• consumer needs and wants

• consumer subtle

• consumer decision-making

process of dividing a larger markets into smaller groups with similar characteristics, needs, behaviors

• target market

• marketing

• market segmentation

• marketing management

what consumer decision-making process is this?

A customer is comparing the ambiance of the resort's quality and reviews before booking.

• purchase decisions

• need recognition

• customer satisfaction

• information search

at this stage, the consumer makes the final choice based on their evaluations

• purchase decision

• post-purchase evaluation

• evaluation of alternatives

• none of the above

a product performs better than the consumer expectation

• brand loyalty

• customer satisfaction

• customer lifetime value

• social influence

why should a marketer study consumer behavior

• customers relationship

• enhanced customer experience

• reduce the level of desired state

• all of the above