People, positioning, promotion, and packaging (remedial)
Authored by Ash undefined
Business
11th Grade
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to a proces used by marketers to create an image in the minds of a target market.
Positioning
Promotion
People
Packaging
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to the complete set of activities, which communicate the product, brand or service to the user.
Positioning
Promotion
People
Packaging
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The idea is to create an awareness, attract and induce the consumers to buy the product, in preference over others.
Positioning
Promotion
People
Packaging
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service.
Sales promotion
Promotion
Promotional mix
Advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ultimate marketing strategy.
Positioning
Promotion
People
Packaging
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The silent hero in the marketing world.
Positioning
Promotion
People
Packaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It refers to the outside appearance of a product and how it is presented to the customers.
Positioning
Promotion
People
Packaging
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