People, positioning, promotion, and packaging (remedial)

It refers to a proces used by marketers to create an image in the minds of a target market.

• Positioning

• Promotion

• People

• Packaging

It refers to the complete set of activities, which communicate the product, brand or service to the user.

• Positioning

• Promotion

• People

• Packaging

The idea is to create an awareness, attract and induce the consumers to buy the product, in preference over others.

• Positioning

• Promotion

• People

• Packaging

It is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service.

• Sales promotion

• Promotion

• Promotional mix

• Advertising

The ultimate marketing strategy.

• Positioning

• Promotion

• People

• Packaging

The silent hero in the marketing world.

• Positioning

• Promotion

• People

• Packaging

It refers to the outside appearance of a product and how it is presented to the customers.

• Positioning

• Promotion

• People

• Packaging

Which of the following is/are the the basic functions of packaging?

• Protection

• Information

• Containment

• All of the above

Occurs when an individual salesperson sells a product, service or solution to a client.

• Advertising

• Public Relation

• Personal selling

• Direct marketing

This consist of each person who is involved in the product or service whether directly or indirectly.

• Positioning

• Promotion

• People

• Packaging