Corporate Responsibility and B Corp Certification

The video discusses the importance of creating fair and sustainable systems, emphasizing the role of big corporations in this transformation. It highlights the actions individuals and companies can take, such as considering the origins and lifecycle of products and adopting circular processes. The video also explores the balance between collaboration and competition among businesses, especially large multinationals. It introduces B Corp certification as a holistic approach to assessing company impact, encouraging transparency and purpose-driven practices. The certification process empowers employees to engage with company values and goals.

What is a key responsibility of big corporations in creating a sustainable system?

• Transforming their operations

• Reducing employee benefits

• Increasing market share

• Maximizing profits

What question should individuals ask when purchasing a product?

• How much does it cost?

• Who else is buying it?

• Where did it come from and where is it going?

• Is it the latest model?

What is a crucial aspect for large companies like Danone to consider?

• How to expand globally

• How to increase advertising

• Where to collaborate and pre-compete

• Where to cut costs

Why is collaboration with governments and NGOs important for businesses?

• To avoid regulations

• To increase profits

• To even up the playing field

• To reduce competition

What distinguishes B Corp certification from other certifications?

• It requires no transparency

• It is only for small businesses

• It is holistic and allows focus on specific areas

• It focuses solely on profits

What is a key question in the B-Impact Assessment regarding workers?

• How many vacations do they take?

• What is their favorite color?

• What percentage are at or above the living wage?

• How many hours do they work?

What effect does B Corp certification have on company transparency?

• It allows for secretive practices

• It hides company scores

• It makes it difficult to pretend to be something you're not

• It reduces transparency

How does B Corp certification empower junior employees?

• By reducing their workload

• By allowing them to ask questions about company values

• By increasing their salaries

• By giving them more vacation days

What was a challenge faced by Danone in the B-Impact Assessment?

• Measuring the living wage

• Reducing employee numbers

• Increasing product prices

• Expanding to new markets

What is a benefit of the transparency required by B Corp certification?

• It makes scores and ratings public

• It allows for hidden practices

• It reduces accountability

• It focuses only on profits