Understanding Digital Data and Human Behavior

The video discusses how smartphones collect personal data, the biological signals of feelings, and how digital data can predict human psychology. It explores how advertisers use data tracking and facial recognition to target consumers. The potential for using this data for self-understanding and behavior change is also highlighted.

What is one reason your smartphone might know more about you than your family?

• It can read your thoughts.

• It tracks your daily activities.

• It listens to your conversations.

• It monitors your dreams.

How can feelings be detected according to the video?

• Using heart rate variability and skin response.

• By monitoring sleep patterns.

• By analyzing social media posts.

• Through facial expressions only.

What does the video suggest about human psychology and digital data?

• Psychology is not influenced by digital interactions.

• Digital data is a good proxy for understanding human psychology.

• Human psychology is too complex to be understood.

• Digital data cannot predict human interests.

What is 'scroll speed' used for in advertising?

• To measure how fast a user types.

• To determine the effectiveness of an ad.

• To analyze the user's internet speed.

• To track the number of clicks on an ad.

How many facial expressions do humans have, according to the video?

• Over 100, only 9 controlled.

• Over 50, all controlled.

• Exactly 9, all controlled.

• Less than 50, none controlled.

What is the current primary use of digital profiles created from data?

• For advertising.

• To improve healthcare.

• To enhance user privacy.

• For educational purposes.

What challenge does the video mention about behavior change?

• It is hard because we are not good at managing ourselves.

• It is simple with the right motivation.

• It is difficult due to lack of data.

• It is easy to achieve with technology.

What potential use of technology is suggested for personal development?

• To control emotions.

• To monitor others' behavior.

• To transform into who you want to be.

• To sell more products.

What is one reason behavior change is challenging?

• Inability to track personal progress.

• Difficulty in self-management.

• Insufficient motivation.

• Lack of technological tools.

How can technology be repurposed according to the video?

• To enhance consumer self-awareness.

• To increase social media engagement.

• For more efficient data collection.

• For better advertising strategies.